What Is Direct Mail Warehouse?
Direct Mail databases can include hundreds of thousands or millions of records. It is common for only a very small number of these direct mail prospects develop into leads that require the attention of sales agents. To have such a large number of leads of this type in a database when so few of them require the full functionality of the Velocify LeadManager™ software clutters the users’ workflow and offer little benefit.
Velocify Direct Mail Management handles Direct Mail Prospects differently than leads that require the attention of sales agents. Direct Mail Management holds these leads in separate data table until the time when the Direct Mail Prospect calls in or otherwise contacts a sales agent. When a sales agent receives a call from a prospect responding to a mailing, the agent can search the separate data table, Direct Mail Records, for the prospects and promote a Direct Mail Prospect to a Lead. And in the process, assign the lead to himself.
Direct Mail Management makes it easy to create mailing lists, provide detailed reporting on Direct Mail Campaign, and more. Managing Direct Mail Prospects does not require the full functionality of LeadManager in the same way that managing leads does. Because of this, a pared down group of of features is available for managing Direct Mail Records. The LeadManager functionalities that are used to manage Direct Mail Records are:
- Lead Importing
- Custom Reporting
- Batch Processing
What is the difference between a Lead and a Direct Mail Record?
Direct Mail Records are not meant to be processed in the same way that leads are. The Direct Mail Data Table has pared down functionality to allow for more streamlined management of large numbers of prospects that may never turn into full fledged leads.
This pared down functionality means that unlike leads in the Lead Warehouse, Direct Mail Records:
- CANNOT be manually edited
- CANNOT be emailed
- ARE NOT available in Canned Reports
- ARE NOT included in Dashboard metrics or reporting
- CANNOT be assigned through Distribution
- CANNOT be imported by post
- CANNOT be manually created
How Do I Import Direct Mail Records?
When you import leads, choose the Import Destination on the Import Leads page by clicking the Upload To: pulldown and select Direct Mail Records
How Do Users Search for Direct Mail Records?
When a Direct Mail Prospect responds to a mailing and contacts a sales agent, the agent can search for the Direct Mail Record and promote it to a lead.
The current Search box has been updated with a new control to allow you to search either the existing Lead Warehouse or the new Direct Mail Records Data Table.
Select Direct Mail to find the Direct Mail Record corresponding to the Prospect who has contacted you:
What Is the Direct Mail Records Search Results Page?
When an agent completes a search of Direct Mail Records from the search box a Search Results page will load.
The Options column displays a Take Lead link corresponding to each Direct Mail Record.Clicking the lead allows a sales agent to assign the lead to themselves. Taking a Lead means converting it from a Direct Mail Record to a Lead that can be worked in Leads360. This conversion only happens one time, so a lead can only be "Taken" once.
How Is Lead Data Synced with Direct Mail Records?
Direct Mail Records and Leads exist in the system as different objects. However it is necessary sometimes to pass data from Leads to corresponding Direct Mail Records or vice versa.
The three types of syncs are:
- Status Syncing
- User (Lead Assignment) Syncing
- Campaign Synching
Each time a Status change occurs on a lead promoted from a Direct Mail Record, the sync function updates the Status in the corresponding record within the Direct Mail Table. This status information could be used by the Direct Mail administrator to filter out contacted leads from mailing lists.
User (Lead Assignment) Syncing
Each time a lead assignment occurs on a lead within the Lead Warehouse, the sync function posts the newly assigned user to the corresponding record within the Direct Mail Table. This information could be used by the Direct Mail administrator to filter out contacted leads from mailing lists. This also allows Users searching Direct Mail Records to determine if the lead is already assigned to a User.
Each time a leads campaign is updated within a Direct Mail Record, the sync function will update the campaign for the corresponding lead within Leads360. This ensures that a lead will always show the latest campaign information.
What Is the Direct Mail Records Base Data in Custom Reports?
Custom reports can be built to report on data from Direct Mail Records. In order to create such a report you must choose Direct Mail Records from the Base Data pulldown during Step 1 of the Custom report creation process.
Running Custom Reports on Direct Mail Records is very similar to running Custom Reports on leads. However, the Custom Report Results page will not have the Manage These Leads button when the report uses Direct Mail Records as its base data.
How Can I Run a Batch Process on Direct Mail Records?
The Batch Processing Tool has a more limited set of functions when being processing Direct Mail Records than it does when processing leads.
The Tasks which can be executed on Direct Mail Records with the Batch Processing Tool are:
- Change Campaign
- Change Status
- Delete Lead
The only available Trigger is Log Changes
The Select Arguments, if any section changes depending on the which Task has been selected in the Task section of the Batch Processing form.
Change Campaign – When Change Campaign is selected, the Direct Mail Administrator chooses the Campaign name from the available dropdown for the selected leads
Change Status – When Change Status is selected, the Direct Mail Administrator chooses the Status name from the available dropdown for the selected leads
Delete Lead – When Delete Lead is selected, no argument is required