Follow

07/29/2016 - Changes to Carrier Guidelines for SMS/Text Messaging

Valued Velocify Clients, 

We were recently advised of a change to carrier guidelines regarding the use of text messaging.

High-Risk Financial Offers have been banned on Short Codes by AT&T and Sprint.

  • All traffic delivered to AT&T and Sprint network recipients is now delivered via the following long code # 424-217-3151.

More importantly, AT&T and Sprint have implemented SPAM filters to catch recently disallowed messaging related to the following:

  • Loan origination and matching
  • Payday loans
  • Short-term loans
  • Auto loans
  • Mortgage loans
  • Student loans
  • Debt consolidation and reduction
  • Investment opportunities
  • Credit repair programs
  • Tax relief programs
  • Work from home programs

Please make note of the following:

  • Carriers are under no obligation to share specifics on keyword filtering.
  • Velocify cannot advise on the creation of text message content.
  • This is an evolving situation and this is all the information we have at this time.
  • As we receive more information, we will update this page of our Support site.
  • At this time, we recommend consultation with your marketing professionals to ensure messages are not blocked.
  • Any templates supplied in our product are examples to demonstrate functionality and conduct configuration.
  • All traffic delivered to AT&T and Sprint network recipients is now delivered via the following Long code # 424-217-3151.

Below is the notice from AT&T. We have not received a similar statement from other carriers at this time. We do anticipate all carriers will begin to adopt similar polices.

--------------------------------------------------------------------------------------------------------------------

AT&T Notice

Amendment to Short Code SPAM Mitigation Policy

The vast majority of AT&T subscriber complaints and reported SPAM are on short code based SMS campaigns related to high risk financial offers running on shared short codes.  As a result, beginning 07/01/2016, high risk financial offers as outlined below will no longer be allowed on Shared Short Codes. These type of financial offers will be allowed to run on dedicated short codes submitted for a specific content provider and program description.

High-Risk Financial Offers banned on Shared Short Codes

  • Loan origination and matching
  • Payday loans
  • Short-term loans
  • Auto loans
  • Mortgage loans
  • Student loans
  • Debt consolidation and reduction
  • Investment opportunities
  • Credit repair programs
  • Tax relief programs
  • Work from home programs

-------------------------------------------------------------------------------------------------------------------

*Please note: the allowance of these messages on dedicated short codes as mentioned above is an option we are currently investigating. At a minimum, this process takes 8-10 weeks due to current industry requirements and processed with no guarantee of approval by any carrier.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments

Powered by Zendesk