New Feature Overview
Introducing Marketing Programs for Automated Drip Campaigns
Similar to a users’ ability to create and send ad hoc single email events to a filtered list of recipients, users can now access preset email ‘Marketing Programs’ – a series of emails created by the administrator – that can then be accessed and sent to any leads. With this new functionality, it’s easier than ever to keep new leads warm and current clients engaged by automating preset, drip email campaigns each with 5 emails included in the series. Enforce consistency, best practices, and compliance with professionally designed and corporate-approved messages.
Check out our comprehensive Marketing Management User Guide for more details on how to use Marketing Programs, Marketing Events, and performance analytics in LoanEngage.