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LeadManager: How To: Setup An Automatic Email Or Email Drip Campaign?

TOPICS COVERED IN THIS ARTICLE:

  • How To Setup An Automatic Email or Email Drip Campaign

 

 

ENVIRONMENT:

  • LeadManager – Advanced Edition Only

 

 

STEP BY STEP INSTRUCTIONS:

 

Advanced Edition clients can add emails, define what status or action triggers an email, and build special timing and sending condition rules to create fully customized email drip campaigns.

 

Step 1: Compose (Add your email template)

 

  1. On the Administration submenu, select Manage Emails.


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  1. Select the Add New Emailbutton on the Mange Emails This opens the Add Email Template:


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  1. Write your email content, and click Applyto save.
  • Adding an email here is very much like composing an email in any email client (such Gmail or Outlook). One difference is the ability to use Field Tags. Field Tags act as placeholders that allow lead-specific information to be included in your email copy. For example, the lead's first name can be included in the email salutation by using a Field Tag.

 

Also see:  Emails: Using Field Tags

 

Step 2: Set Conditions (Add sending delays and conditions)

 

Send Delay and Send Conditions are established within an email on the Delivery/Drip Settings tab.

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  • Send Delays: Should the triggered email be sent immediately, or be sent after a timed delay?
  • Send Conditions: Should the triggered email be sent for some leads only?

 

These settings are particularly helpful when creating drip email campaign, where a series of emails are scheduled to go out over a period of time. 

 

Example: When a lead moves into the Contacted status 2 follow-up emails should be queued, but they should be sent 3 and 6 days after the trigger and only for leads in the Website Campaign.

 

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The Send Delay settings ensure that the sending of the emails is staggered over a week period.

 

The Send Conditions settings will perform a 'final check' on the lead before the email is sent:

  • Is the lead still in a status where it would make sense for them to receive this email?
  • Is the lead in the 'Website' campaign?

 

Details on this tab are available here.

 

IMPORTANT: The most common mistake made in setting up automatic email is confusing Send Condition filters under an email’s Delivery/Drip Settings tab with triggers. Adding a Send Condition to an email will not trigger an email. An email can only be triggered by associating it with a status or an action. This process is detailed below in Step 3.

 

Step 3: Trigger (Associate your email with a status or action)

 

The event that queues an email to be sent is referred to as a trigger. In Velocify, the trigger is either a status change or action taken. In this step you will decide at what stage along your sales process someone should receive a particular email. In other words, what status or action is this email message related to?

 

For example, when a lead moves into the Contacted status a "Thank you for speaking with me" email should be queued.

 

  1. On the Administration submenu, select Manage Status or Manage Actions.

 

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  1. Select the Emailsoption for the status or action that should trigger your email.  

 

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  1. The following page allows an email (or emails) to be associated with the status or action: 
    1. Select the desired email from the Available Email Templates and click Assign
    2. Set Trigger Type to Auto

 

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